Brand Director

<p style="min-height:1.5em">We're a group of friends building apps for friends, and we think friendship deserves a better place online. Our brand is how the world first meets that idea, usually in a three-second scroll, in a language that isn't ours, on a phone in a city we've never been to.</p><p style="min-height:1.5em"><br />We're looking for a Brand Lead who writes like a dream and ships like a machine. Someone who's run global campaigns at a top agency, knows what a great brief feels like, and is ready to trade the client side of the table for owning the whole thing.</p><p style="min-height:1.5em"><br />You'll shape how amo sounds, looks and shows up everywhere, from a two-word push notification to a launch film watched in fifteen countries.<br /><br /></p><h1><strong>What you'll do:</strong></h1><p style="min-height:1.5em"></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Own the amo voice.</strong> Write it, guard it, and make it better every week. App copy, launch posts, store listings, social, scripts, the little lines that make people smile.</p></li><li><p style="min-height:1.5em"><strong>Run global campaigns end to end.</strong> From the first idea on a napkin to the last cut in market, across Europe, the US and beyond.</p></li><li><p style="min-height:1.5em"><strong>Brief and push creative partners.</strong> Agencies, directors, creators and our in-house design team. You know how to get their best work because you've been on their side of the table.</p></li><li><p style="min-height:1.5em"><strong>Make the brand local without making it boring.</strong> Adapt ideas so they land in Paris, London, LA and Seoul, not just translate them.</p></li><li><p style="min-height:1.5em"><strong>Measure what the brand is really doing.</strong> Set up and run brand tracking across our markets, following awareness, consideration and perception over time, and turn what you learn into the next brief.</p></li><li><p style="min-height:1.5em"><strong>Work in days, not weeks.</strong> Spot a moment on Tuesday, have a campaign live on Thursday, learn from it on Friday.</p></li><li><p style="min-height:1.5em"><strong>Sweat the details.</strong> Easter eggs, onboarding screens, the name of a feature. Small words do big work here.<br /><br /></p></li></ul><h1><strong>What that may look like:</strong></h1><p style="min-height:1.5em"></p><p style="min-height:1.5em">Kicking off a campaign with an agency for our next market launch, and setting up the tracker that tells us a month later whether people there know who we are and like what they see.<br /><br /></p><h1><strong>Who you are:</strong><br /></h1><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>A writer first.</strong> You can make a headline sing and kill your darlings without blinking. Your portfolio proves it.</p></li><li><p style="min-height:1.5em"><strong>Agency-trained.</strong> You've spent real time at a creative agency and worked on brands people actually know. You've sat in the pitch, survived the feedback round and shipped anyway.</p></li><li><p style="min-height:1.5em"><strong>Global from day one.</strong> You've led or played a key role in campaigns that ran across several markets at once, and you know wha