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Brand Manager - 9 Month FTC

Trainline · London · posted 2026-10-24
<p style="min-height:1.5em"><strong>About us</strong></p><p style="min-height:1.5em">At Trainline, our purpose is to <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.thetrainline.com/terms/sustainability-faqs">empower greener travel choices, connecting people and places.</a> Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. </p><p style="min-height:1.5em"><strong>Great journeys start with Trainline 🚄 </strong></p><p style="min-height:1.5em">We’re Europe’s leading independent rail platform, helping millions of travellers find and book the best-value rail and coach journeys across our app, website and partner channels.</p><p style="min-height:1.5em">Our job is to make the green travel choice the best choice. By building a better train travel experience, we help more people choose rail - creating a positive impact for customers, our business and the planet.</p><p style="min-height:1.5em">We’re a team of more than 1,000 Trainliners from over 50 nationalities, working across London, Paris, Barcelona, Milan, Edinburgh and Madrid. Now is a brilliant time to join us and help shape the future of travel.</p><p style="min-height:1.5em"><strong>Introducing the Marketing Team 👋</strong></p><p style="min-height:1.5em">Trainline’s Marketing team is where brand strategy meets real commercial impact. We shape how millions of customers across Europe see, feel, and connect with Trainline - from the insight that informs our positioning to the creative that shows up in every campaign, channel, and customer touchpoint. We believe that a distinctive, well-managed brand is one of the most powerful commercial levers we have, and this team is responsible for making that case, and making it count.</p><p style="min-height:1.5em">As Interim Brand Manager, you will be the guardian and builder of the Trainline brand in your market - sitting at the intersection of strategy and execution. Reporting to the Head of Brand and Campaigns, you will work closely with Country Managers, agency partners, and cross-functional teams across commercial, product, and insight to ensure the brand shows up consistently and compellingly, wherever customers encounter us. This is a role for someone who can hold the thread from customer insight through to positioning, creative, and campaign delivery, without losing sight of the commercial outcomes that matter.</p><p style="min-height:1.5em"><strong>In this role as the Interim Brand Manager, you will...🚄</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Own the brand marketing plan for your market end to end, translating customer insight into a sharp, differentiated proposition that is consistently expressed across every campaign and channel</p></li><li><p style="min-height:1.5em">Lead the relationship with creative agencies, including briefing, reviewing, and constructively challenging work to ensure it meets a high standard of brand, proposition, and audience relevance</p></li><li><p style="min-height:1.5em">Use brand tracking, customer research, and market data to shape positioning decisions and measure the impact of brand investment on commercial outcomes</p></li><li><p style="min-height:1.5em">Partner with Country Managers and commercial stakeholders as a peer, bringing brand-led opportunities and ideas to the table rather than waiting to be briefed</p></li><li><p style=&q

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