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CRM & Lifecycle Manager
<p style="min-height:1.5em">At Joko, our mission is to we help consumers save time and money when shopping online or in-store. <br /><br />Founded in Paris, Joko is a tech company and certified B Corp with over 120 talents across Paris, Barcelona, and New York (and beyond). More than 7 million users already save money every day at 10,000+ merchants with Joko. <br /><br />From cashback and automatic coupons to price alerts, we've kept expanding our products to make shopping smarter. Today, Joko is an AI shopping app: with Juno, our shopping assistant, users can find the right product at the best price in only a few seconds, with recommendations that get sharper the more they use it.<br /><br />Having reached profitability in our core market, we’re now scaling globally, with a strong focus on the US. <br /><br /><strong>It’s still day 1, come build the future of shopping with us!</strong></p><p style="min-height:1.5em"><em>This position is remote-friendly.</em></p><p style="min-height:1.5em"></p><h3><strong>🧚 Our Marketing team</strong></h3><p style="min-height:1.5em">No one is more creative and data-driven than this team; they truly combine the best of both worlds. The Marketing team’s mission is to put our product into the hearts and hands of millions of users around the world.</p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">The Growth Team builds and scales innovative growth engines to conquer markets, attract, and retain users.</p></li><li><p style="min-height:1.5em">The Brand & Communications Team shapes Joko's long-term vision and builds a lasting emotional connection with users.</p></li><li><p style="min-height:1.5em">The Campaign & Merchandising Team drives our B2C campaign calendar and elevates the shopping experience.</p></li><li><p style="min-height:1.5em">The B2B Marketing Team positions Joko as the top partner in our space and builds a standout employer brand.</p></li></ul><p style="min-height:1.5em">Led by Isa, our CMO, the team is constantly innovating to take the business to new heights.</p><p style="min-height:1.5em"></p><h3><strong>🎯 What you will do</strong></h3><p style="min-height:1.5em">As <strong>CRM & Lifecycle Manager</strong>, your mission is to design and run lifecycle programs that turn new signups into engaged, loyal, high-LTV Joko users. You will own the end-to-end CRM strategy across in-app, push, and email from the first onboarding message to the campaign that reactivates dormant users. You will join the Growth team, report to the VP Growth, and partner daily with Product, Data, and Brand teams.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em">Your main missions will be:</p><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Guide new users to their first Joko “wow” moment:</strong> The first days shape everything that follows. You’ll design the onboarding journey: messaging, timing, and triggers so every new user feels understood and reaches activation quickly. At our scale, getting those first touches right compounds into millions of engaged users.</p></li><li><p style="min-height:1.5em"><strong>Turn engaged users into power users, and power users into advocates:</strong> You’ll build retention and referral programs that deepen usage among our best users, drive word of mouth, and lift long-term retention.</p></li><li><p style=&quo