Digital Associate Director, Media Planning

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><strong>2565 - Digital Associate Director, Media Planning, Global Client Solutions</strong></p> <p><strong><u>The role:</u></strong></p> <p><strong>Role Overview</strong></p> <p>The <strong>Account Director (Digital Planning & Activation)</strong> is a senior client leadership role responsible for overseeing <strong>digital media planning and activation delivery for Electronic Arts (EA)</strong> across biddable and platform‑led channels.</p> <p>The role operates at the centre of EA’s <strong>hub‑and‑spoke delivery model</strong>, working closely with <strong>central planning and activation teams</strong> and <strong>local market teams</strong> to ensure digital strategies are planned holistically and activated consistently across markets.</p> <p>This role blends <strong>digital planning leadership, activation governance, and client partnership</strong>, ensuring EA’s objectives are translated into effective digital plans and best‑in‑class execution.</p> <p><strong>Scope of Channels (Digital‑First)</strong></p> <p>The Account Director is accountable for <strong>digital planning and activation leadership</strong> across:</p> <ul> <li>Programmatic Display & Video</li> <li>Online Video & CTV</li> <li>Paid Social</li> <li>DSP‑ and platform‑led digital media</li> <li>Data‑ and audience‑driven digital planning and execution</li> </ul> <p><strong>Key Responsibilities</strong></p> <p><strong>Digital Planning Leadership</strong></p> <ul> <li>Lead <strong>digital media planning oversight</strong> across EA scopes, ensuring plans are:</li> <ul> <li>Strategically sound</li> <li>Aligned to EA business objectives</li> <li>Feasible for activation across markets</li> </ul> <li>Partner with central planning teams to:</li> <ul> <li>Shape digital channel strategy</li> <li>Define budget allocation and channel roles</li> <li&