Growth Lead / Acquisition Lead

<p>FORREST is a new purpose-driven brand dedicated to walking, creation, and finding balance between nature and culture.</p> <p>An independent label born in France, FORREST designs and crafts premium walking bags in its own workshop, alongside its artisans, with a deep commitment to quality, sustainability and responsible production.</p> <p>At the crossroads of fashion, urban culture and outdoor design, FORREST wants to offer more than products: a new relationship to walking, creativity, slowness and the physical world.</p> <p>We are preparing our e-commerce launch and are looking for a senior Growth Lead to help us structure our digital acquisition strategy without compromising the brand’s cultural and premium positioning.</p> <h2>Tasks</h2> <p>As Growth Lead / Acquisition Lead, you will be responsible for building and piloting the first acquisition system for FORREST.</p> <p>Your role will be to turn our brand universe into a clear, measurable and scalable acquisition strategy.</p> <p>You will work directly with the founders and help us define what to test, where to invest, how to measure performance, and how to grow without damaging the brand.</p> <p>Your responsibilities will include:</p> <ul> <li>Build a 90-day digital acquisition plan for the launch.</li> <li>Define the right channel mix: Meta Ads, Google Search, Google Shopping, Performance Max, retargeting, CRM, newsletter, content and collaborations.</li> <li>Structure the acquisition funnel from traffic to conversion.</li> <li>Identify and test the most relevant creative angles for FORREST.</li> <li>Work with creative teams to brief and evaluate performance assets.</li> <li>Coordinate media buying, CRM, tracking and creative specialists when needed.</li> <li>Set up a simple but useful reporting system.</li> <li>Analyse CAC, ROAS, conversion rate, average order value, cost per lead, email sign-ups and margin impact.</li> <li>Recommend budget allocation and scaling decisions.</li> <li>Help improve the e-commerce journey: landing pages, product pages, reassurance, storytelling, checkout and post-purchase flows.</li> <li>Translate learnings into clear weekly decisions.</li> </ul> <p>The mission is not only about buying traffic. It is about building a learning system that helps us understand our audience, our strongest messages and our best acquisition channels.</p> <h2>Requirements</h2> <p>We are looking for a senior profile with strong experience in digital acquisition for DTC, e-commerce or premium consumer brands.</p> <p>You should have experience with:</p> <ul> <li>Launching or scaling DTC brands.</li> <li>Physical products and e-commerce.</li> <li>Premium or high-consideration purchases.</li> <li>Paid acquisition, especially Meta and Google.</li> <li>CRM, email flows and lead generation.</li> <li>Shopify or similar e-commerce environments.</li> <li>Funnel analysis and conversion optimisation.</li> <li>Creative testing and performance storytelling.</li> <li>Working directly with founders or small senior teams.</li> </ul> <p>You are not just a media buyer. You are able to connect brand, business, creativity and data.</p> <p>You should be comfortable discussing:</p> <ul> <li>CAC</li> <li>ROAS</li> <li>margins</li> <li>conversion rate</li> <li>creative angles</li> <li>brand positioning</li> <li>customer journey</li> <li>acquisition budget</li> <li>testing methodology</li> </ul> <p>We are looking for someone pra