Growth & Strategy Manager (m/f/d)

<p><strong>Language requirement: German (C1+) OR Mandarin Chinese (equivalent professional fluency). Professional working proficiency in English required.</strong></p><h2>About MAOMAO</h2><p>MAOMAO is building one of Germany's most exciting Asian food e-commerce businesses, combining online grocery, content, community, social commerce and our own consumer brands.</p><p>With over 200,000 followers across social media, an established e-commerce business and a growing team, we're ready for our next stage of growth.</p><p>We're looking for an <strong>exceptionally driven, analytical and entrepreneurial Growth & Strategy Manager</strong> to work directly with our founders, drive marketing performance and help scale MAOMAO.</p><p><strong>This isn't a traditional marketing role.</strong> We're looking for someone who thinks like an entrepreneur, takes ownership and has the potential to grow into a leadership position.</p><h2>What You'll Do</h2><ul><li><p><strong>Drive Growth:</strong> Identify opportunities to increase revenue, customer acquisition, conversion, average order value and customer retention.</p></li><li><p><strong>Scale TikTok Shop & Social Commerce:</strong> Help grow one of our most important sales channels by improving livestream performance, affiliate partnerships, promotional strategies and conversion.</p></li><li><p><strong>Own Marketing Performance:</strong> Monitor KPIs across TikTok Shop, livestreaming, social media, e-commerce and campaigns. Turn data into actionable improvements.</p></li><li><p><strong>Drive Marketing Execution:</strong> Take ownership of marketing priorities, coordinate our existing marketing and content team, monitor progress and ensure initiatives deliver measurable results.</p></li><li><p><strong>Lead Strategic Projects:</strong> Take ownership of growth initiatives, product launches and commercial experiments from idea to execution.</p></li><li><p><strong>Work With the Founders:</strong> Help make strategic decisions, challenge assumptions and turn ambitious goals into measurable results.</p></li><li><p><strong>Develop as a Leader:</strong> Take ownership of cross-functional projects from day one, with the opportunity to progressively assume direct team leadership based on performance.</p></li></ul><h2>Who We're Looking For</h2><ul><li><p><strong>2–5 years of relevant professional experience</strong>, ideally in management consulting, high-growth startups, business strategy, growth, e-commerce or a similarly demanding environment.</p></li><li><p>Strong academic background in business, economics, management or a related field, or equivalent demonstrated ability.</p></li><li><p>Excellent analytical and problem-solving skills, combined with strong commercial thinking.</p></li><li><p>Demonstrated ability to independently manage projects, influence stakeholders and deliver measurable business results.</p></li><li><p>Entrepreneurial, ambitious and comfortable taking initiative and responsibility.</p></li><li><p>Someone who doesn't just identify problems but actively develops and implements solutions.</p></li><li><p>Strong organizational and communication skills, with the potential to lead people and teams.</p></li><li><p><strong>Fluent German (C1+) OR Mandarin Chinese (equivalent professional fluency) is mandatory.</strong></p></li><li><p>Professional working proficien