Head of Creative

<p style="min-height:1.5em"><strong>About Allica Bank</strong></p><p style="min-height:1.5em">Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech.</p><p style="min-height:1.5em">Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.</p><p style="min-height:1.5em"><strong>Role Description</strong> </p><p style="min-height:1.5em">Own creative direction for Allica Bank across brand, design, motion, video, copy and web, leading a multi-disciplinary studio team that serves both brand &amp; marketing work and the high-volume production needs of Growth &amp; Digital Acquisition. Balance hands-on craft leadership with production efficiency at scale, and drive AI adoption across the studio to meet growth's velocity requirements without compromising brand or compliance standards.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Principal Accountabilities</strong></p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Creative direction &amp; craft</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Set and maintain creative direction across all brand &amp; growth touchpoints including digital, video, motion, print/OOH, email, sales collateral and internal comms.</p></li><li><p style="min-height:1.5em">Provide hands-on creative direction and craft feedback across brand, copy, design, motion and video.</p></li><li><p style="min-height:1.5em">Direct and prioritise in-house studio output; own the AI tooling roadmap for extending capacity and make the resourcing case if/when AI-assisted tools no longer cover demand.</p></li></ul><p style="min-height:1.5em"><strong>Team &amp; production management</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Lead, develop and manage a team of 7 across copy, design, motion/video and web.</p></li><li><p style="min-height:1.5em">Own production process end-to-end: briefing, resourcing, review cycles, delivery timelines, quality control.</p></li><li><p style="min-height:1.5em">Manage external agency/freelance relationships where in-house capacity is stretched.</p></li></ul><p style="min-height:1.5em"><strong>Production capacity &amp; growth support</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Own the studio's operating model for serving two distinct demand types: considered brand/campaign work, and high-volume, fast-turnaround performance/growth creative (landing pages, ad variants, paid social, CRO test assets).</p></li><li><p style="min-height:1.5em">Build a production process (templating, design systems, copy/creative frameworks, AI-assisted variant generation) that can meet Growth &amp; Digital Acquisition's volume and speed requirements without pulling the whole studio into reactive, always-on production.</p></li><li><p style="min-height:1.5em">Partner directly with Growth/Digital Acquisition leadership to support in-housing of all Allica’s creative assets, agree SLAs, prioritisation rules, and what can be templated