Head of Marketing (m/f/d)

<p>80% of the world's workforce doesn't sit at a desk. Ordio 💙 is the all-in-one platform that helps these teams run their day: shift planning, time tracking, absence & document management. Simple, fast, and human.</p> <p>We're at an exciting stage of growth: around <strong>€5m ARR</strong>, with strong foundations in DACH, new products in market, and international expansion underway. Marketing now has the opportunity to become a major growth lever for the business connecting brand, demand generation, product and sales into one commercial engine.</p> <p>We’re looking for a senior, commercially minded marketing leader to build and scale Ordio’s marketing engine for the next stage of growth.</p> <p>You’ll own Marketing end to end, with clear accountability for <strong>pipeline, new ARR and efficient growth</strong>. You’ll work closely with the CEO, Sales and Product to sharpen our positioning, scale acquisition, improve conversion, and expand a successful GTM motion into new European markets.</p> <p>The opportunity is to build the next version of Ordio’s marketing organisation and grow with the company toward a true CMO level role as Ordio scales toward <strong>€20–50m ARR</strong>.</p> <h2>Tasks</h2> <ul> <li>Own Ordio’s marketing strategy, budget and operating cadence, with a clear focus on <strong>pipeline, customers, ARR, CAC and payback</strong>.</li> <li>Build and scale a measurable demand generation engine across <strong>Google, Meta, LinkedIn, organic, content and SEO</strong>.</li> <li>Go deep into campaign performance, creative, landing pages and conversion — not just manage agencies or dashboards.</li> <li>Own the full funnel from first touch through <strong>Closed Won</strong>, including lifecycle, CRM, nurture and conversion optimisation.</li> <li>Sharpen Ordio’s <strong>positioning and messaging</strong>, translating an increasingly broad product suite into simple, differentiated customer value.</li> <li>Raise the bar on <strong>brand and creative quality</strong> while maintaining strong commercial accountability.</li> <li>Work closely with Sales on shared pipeline and revenue goals.</li> <li>Partner with Product on launches, self-service, trials, PLG experiments and conversion loops.</li> <li>Build the right team, processes, reporting and agency/freelancer setup as the function grows.</li> <li>Help internationalise Ordio’s acquisition engine and establish repeatable GTM playbooks for new European markets.</li> </ul> <h2>Requirements</h2> <ul> <li>Significant in house experience in <strong>B2B SaaS / software</strong>.</li> <li>Experience scaling a SaaS company through a comparable growth stage, ideally somewhere between <strong>€3–10m ARR and €15–30m+ ARR</strong>.</li> <li>Strong experience with <strong>high-volume SMB / Lower Mid-Market acquisition</strong>, rather than only enterprise ABM.</li> <li>A proven ability to generate measurable <strong>pipeline, customers and revenue</strong> through marketing.</li> <li>Strong hands-on knowledge of <strong>Google, Meta and LinkedIn</strong>, ideally having owned meaningful budgets of <strong>€100k+ per month</strong>.</li> <li>Strong command of <strong>CAC, CPL, conversion, payback, pipeline economics and ARR</strong>.</li> <li>A full-funnel mindset: you think from acquisition through Closed Won, not just MQL generation.</li> <li>Strong understanding of <strong>brand, positioning, messaging and creative quality</strong> alongside performance marketing.</li> <