Head of SEO

<p style="min-height:1.5em"><strong>About 1st Formations</strong></p><p style="min-height:1.5em">At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence.</p><p style="min-height:1.5em">Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling.</p><p style="min-height:1.5em">We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience.</p><p style="min-height:1.5em">No stitched-together services.<br />No legacy workflows disguised as software.</p><p style="min-height:1.5em">Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Why Join Us Now?</strong></p><p style="min-height:1.5em">You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression.</p><p style="min-height:1.5em">· £18m annual revenue, including £9m ARR</p><p style="min-height:1.5em">· Over 1 million companies formed</p><p style="min-height:1.5em">· Certified B Corp and Carbon Neutral Business</p><p style="min-height:1.5em">· Forecast to grow 5x–10x over the next three years</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>The Role</strong></p><p style="min-height:1.5em">We are looking for a strategic and data-driven Head of SEO to lead and scale our organic growth efforts. In this key leadership role, you will be responsible for developing and executing a comprehensive SEO strategy that boosts visibility, drives qualified traffic, and increases conversions across all digital platforms. You will collaborate with cross-functional teams, lead a Technical SEO specialist, and ensure best practices are embedded into all aspects of site and content development.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Key Responsibilities</strong></p><p style="min-height:1.5em">· Develop and lead a long-term SEO strategy aligned with business objectives.</p><p style="min-height:1.5em">· Drive organic growth through technical and content-based optimisation.</p><p style="min-height:1.5em">· Manage and mentor an SEO Specialist</p><p style="min-height:1.5em">· Collaborate cross-functionally with content, design, development, and marketing teams.</p><p style="min-height:1.5em">· Report accurate performance insights and strategic recommendations to the CEO and Senior Leadership.</p><p style="min-height:1.5em">· Use technology and AI tools to enhance efficiency and impact.</p><p style="min-height:1.5em">· Stay current with SEO trends, algorithm updates, and social media best practices.</p><p style="min-height:1.5em">· Oversee keyword research, competitive analysis, and performance audits.</p><p style="min-height:1.5em">· Manage SEO budgets and ensure efficient allocation of resources.</p><p style="min-height:1.5em">· Lead link-