Head of VIP, Influencers & PR

<p><strong>About the Role:</strong></p> <p>Reporting into the Brand Marketing Director, we’re looking for a Head of VIP, Influencers & PR to build TALA’s profile, cultural relevance and desirability through the people, partnerships, moments and conversations that matter.</p> <p>You’ll lead the strategy across VIP partnerships, Influencers, Ambassadors, Pro, PR, gifting and events, turning TALA into a brand that people see, talk about and want to be part of.</p> <p>You’ll know and understand that the fastest way to build awareness is to put TALA in the right hands, in the right places, with the right people.</p> <p>The successful candidate will bring a serious black book of relevant VIPs from celebrities and musicians to stylists, athletes, creators and cultural tastemakers and know how to build genuine relationships with them.</p> <p>You’ll be responsible for creating the moments that make TALA feel bigger, more culturally relevant and impossible to ignore.</p> <h2>Tasks</h2> <p><strong>What You’ll Own</strong></p> <p><strong>VIP & Cultural Partnerships</strong></p> <ul> <li>Build and own TALA’s VIP strategy, identifying the people who can meaningfully increase awareness, desirability and cultural relevance.</li> <li>Develop relationships with celebrities, musicians, stylists, athletes, tastemakers and influential cultural figures.</li> <li>Bring a strong existing network and continually build TALA’s VIP black book.</li> <li>Create strategic partnerships that go beyond gifting from organic product placement to collaborations, appearances and brand moments.</li> <li>Ensure TALA is consistently seen on the right people, in the right places and at the right cultural moments.</li> </ul> <p><strong>Ambassador & Pro Programmes</strong></p> <ul> <li>Own the strategy, vision and evolution of TALA’s Ambassador and Pro programmes.</li> <li>Define the role these programmes play within TALA’s broader brand and awareness strategy, including who we want to attract, why they matter and what we want them to deliver.</li> <li>Establish the programme proposition, structure, tiers, criteria and long-term growth strategy.</li> <li>Together with the team, build a best-in-class network of ambassadors and professional athletes who genuinely align with TALA and can become powerful advocates for the brand.</li> <li>Set the strategic direction for recruitment, relationship development, activation and retention, with the team responsible for day-to-day programme management and execution.</li> <li>Continuously assess and evolve the programmes based on KPIs including brand impact, reach, engagement and commercial contribution.</li> </ul> <p><strong>Influencer</strong></p> <ul> <li>Own the overall influencer strategy, defining how influencer partnerships drive awareness, cultural relevance, desirability and growth.</li> <li>Set the direction for the talent TALA works with, from high-profile creators and cultural tastemakers to emerging talent and community voices.</li> <li>Identify opportunities to move beyond traditional influencer activity into cultural partnerships, organic product placement and high-impact moments.</li> <li>Ensure influencer strategy is integrated with VIP, Ambassador, Pro, PR, gifting, social and campaign activity.</li> <li>Set clear KPIs and continuously evolve the strategy based on performance and cultural opportunity.</li> </ul> <p><strong>Gifting</strong></p> <ul> <li>Own the strategic direction for TALA gifting, transforming it from a reactive PR function into a signific