Head of Website & Conversion

<h2><strong>Why this role exists ?</strong></h2><p style="min-height:1.5em">At Pennylane, our website is a key engine for acquisition and conversion, transforming traffic from SEO, paid acquisition, media, and partnerships into demo bookings and self-sign-ups.</p><div style="min-height:1.2em;margin-top:0px;margin-bottom:0px"> </div><p style="min-height:1.5em">With over <strong>450,000 monthly visits</strong>, our website already brings together conversion, product management, engineering, and tracking. We are seeking a <strong>Head of Website &amp; Conversion</strong> to provide clear leadership, structure the team, and scale our conversion performance.</p><div style="min-height:1.2em;margin-top:0px;margin-bottom:0px"> </div><p style="min-height:1.5em">Reporting to the Head of Growth, you will lead a multidisciplinary squad and ensure the website’s speed, quality, and business impact.</p><div style="min-height:1.2em;margin-top:0px;margin-bottom:0px"> </div><div style="min-height:1.2em;margin-top:0px;margin-bottom:0px"> </div><h2><strong>🌍 What is Pennylane?</strong></h2><p style="min-height:1.5em">Pennylane is one of France’s leading fintech unicorns, building the financial and accounting operating system for European SMEs and accounting firms.</p><div style="min-height:1.2em;margin-top:0px;margin-bottom:0px"> </div><p style="min-height:1.5em">Founded in 2020, we help business owners make better decisions and empower accountants to focus on advising clients.</p><div style="min-height:1.2em;margin-top:0px;margin-bottom:0px"> </div><p style="min-height:1.5em"><strong>A few figures illustrating our scale and ambition:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">💻 Over <strong>1.3 million SMEs</strong> already work with Pennylane</p></li><li><p style="min-height:1.5em">🤝 More than <strong>7,000 accounting firms</strong> use our platform</p></li><li><p style="min-height:1.5em">👨‍👩‍👧‍👦 Over <strong>1,100 Pennylaners</strong> from more than 25 nationalities</p></li><li><p style="min-height:1.5em">💰 More than <strong>€400 million raised</strong> since launch</p></li><li><p style="min-height:1.5em">🌍 Remote-friendly, international culture expanding across Europe</p></li></ul><div style="min-height:1.2em;margin-top:0px;margin-bottom:0px"> </div><div style="min-height:1.2em;margin-top:0px;margin-bottom:0px"> </div><h2>What You’ll Do</h2><p style="min-height:1.5em">You will lead our Website squad and collaborate closely with Growth, Product, Engineering, Sales, Demand Gen, Data, Brand, and Automation teams.</p><div style="min-height:1.2em;margin-top:0px;margin-bottom:0px"> </div><h3>Lead and Grow the Website Squad</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Set clear roles, objectives, and rituals</p></li><li><p style="min-height:1.5em">Manage and develop multidisciplinary profiles across conversion, product, and engineering</p></li><li><p style="min-height:1.5em">Foster growth in autonomy and seniority</p></li><li><p style="min-height:1.5em">Integrate AI into daily work to accelerate processes (e.g., backlog management, landing-page creation)</p>