Marketing Lead

<p style="min-height:1.5em"><strong>Who We Are:</strong><br />At Omaze, we give our community in the UK and Germany the chance to win luxury homes and other life-changing prizes all while raising money for the causes they love.</p><p style="min-height:1.5em">Thanks to our Omaze Community, we’ve raised over £150 million for UK charities in just five years. That’s millions helping organisations like Age UK, the RSPCA, British Heart Foundation and Great Ormond Street Hospital Charity deliver life-saving work.</p><p style="min-height:1.5em">And the best part? We’re only just getting started. Omaze is building a business and culture committed to growth and creating significant social impact on a global scale.</p><p style="min-height:1.5em"></p><h2>🔑 About The Job</h2><p style="min-height:1.5em">Having launched the Million Pound House Draw in 2020, one of the UK’s fastest ever growing products that to date has raised over £150M for charity, Omaze is preparing to build and launch our next big thing. Designed to take our playbook of dream property prizes to new audiences we are seeking a talented and hungry marketeer to help us make it all happen.</p><p style="min-height:1.5em">Alongside the General Manager you will shape the new proposition and the strategy to bring it to a new audience defining that audience, positioning the brand and running the creative platform, launching the proposition, and creating a sustainable engine for both brand and commercial growth.</p><p style="min-height:1.5em">This is a rare opportunity to take something from zero to one and then build the operating rhythm that allows it to grow. You'll start by developing a deep understanding of the customer, defining our positioning and go-to-market strategy, and leading the launch. From there, you'll own the marketing approach for a regular cadence of new campaigns, using customer insight, brand signals and performance data to improve the proposition each time.</p><p style="min-height:1.5em">You won't have a large dedicated marketing team around you. Instead, you'll need to roll your sleeves up and get it all done, with support from specialists inside and outside of Omaze — including Creative, Performance Marketing, CRM, Brand, PR, Analytics and Product — bringing it all together, delivering a clear strategy and executing brilliantly.</p><p style="min-height:1.5em">This role is ideal for someone who combines strong consumer marketing instincts, brand and creative judgement, commercial thinking and hands-on execution.</p><p style="min-height:1.5em"></p><h2>🔧 What You’ll Be Doing</h2><h3><strong>Build the go-to-market strategy</strong></h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Develop the end-to-end go-to-market strategy for a new Omaze proposition, from initial customer understanding through launch and scale.</p></li><li><p style="min-height:1.5em">Define our priority audiences, their motivations and barriers, and the occasions that will drive participation.</p></li><li><p style="min-height:1.5em">Define what this new product should stand for in customers' minds, how it should differentiate itself and how it should relate to the wider Omaze brand and product set.</p></li><li><p style="min-height:1.5em">Develop the brand positioning, messaging architecture and creative platform that can build recognition, relevance and desire over time.</p></li><li><p style="min-height:1.5em">Determine how the new proposition should relate to the broader Omaze brand and existing product portfolio - includin