B2B Marketing Lead (PromoRepublic)

<p style="min-height:1.5em"><a target="_blank" rel="noopener noreferrer" href="https://promorepublic.com/en/">PromoRepublic</a> is a Ukrainian-Finnish B2B SaaS company helping multi-location brands and franchise organisations manage marketing across hundreds or thousands of local businesses.</p><p style="min-height:1.5em">Our platform brings social media, reputation management, listings, local visibility, content governance, digital asset management and AI-powered workflows into one operating environment. We help central Marketing teams maintain brand control and visibility while enabling local teams to execute effective marketing with less manual work.</p><p style="min-height:1.5em">Our customers are enterprise brands, franchise groups and multi-location organisations, primarily across North America and Australia, with customers in Europe as well.</p><p style="min-height:1.5em">We are looking for a senior, hands-on B2B marketer to own Marketing execution and make demand generation and qualified pipeline growth the primary commercial focus of the function. You will report directly to the Chief Revenue Officer and work closely with the CEO, Sales, Product and Customer Success.</p><p style="min-height:1.5em"><strong>What you will own:</strong></p><p style="min-height:1.5em"><em>Demand generation and pipeline contribution</em></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Build and optimise campaigns for priority industries, accounts and buyer groups</p></li><li><p style="min-height:1.5em">Develop inbound, outbound-supporting, account-based and re-engagement motions</p></li><li><p style="min-height:1.5em">Work closely with Sales to improve lead quality, handoff and opportunity progression</p></li><li><p style="min-height:1.5em">Build nurturing and lifecycle programmes that move prospects through the funnel</p></li><li><p style="min-height:1.5em">Analyse funnel performance, identify conversion gaps and test new channels and approaches</p></li><li><p style="min-height:1.5em">Measure Marketing performance based on qualified pipeline and business outcomes</p></li></ul><p style="min-height:1.5em"><em>Marketing strategy and priorities</em></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Define target audiences, market priorities, campaigns and expected outcomes</p></li><li><p style="min-height:1.5em">Build the quarterly Marketing plan, calendar, operating rhythm and scorecard</p></li><li><p style="min-height:1.5em">Recommend where Marketing budget and resources should be invested</p></li><li><p style="min-height:1.5em">Decide what to start, improve, automate, pause or stop</p></li></ul><p style="min-height:1.5em"><em>Positioning and product marketing</em></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Continuously improve PromoRepublic’s positioning and messaging</p></li><li><p style="min-height:1.5em">Translate product strategy and AI capabilities into clear commercial narratives</p></li><li><p style="min-height:1.5em">Develop differentiated messaging for priority industries and buyer groups</p></li><li><p style="min-height:1.5em">Lead Marketing execution around priority product launches</p></li>&l