‹ All jobs
Marketing Lead B2B (a)
<p style="min-height:1.5em"><strong>Role overview</strong>:</p><p style="min-height:1.5em">The Marketing Lead (B2B) is pivotal in leading the development and execution of Oviva Germany' s Oviva’s B2B marketing strategy in Germany This role will directly drive awareness of Oviva's offering, deepen partnerships across the healthcare ecosystem, and generate qualified leads to support commercial growth</p><p style="min-height:1.5em">You will build an MQL marketing funnel, own and optimize high-impact marketing channels, including Oviva’s Doctors’ Website, national and regional medical conferences, and doctor-facing communication assets. Beyond channel ownership, you will proactively identify new opportunities for strategic collaboration with physicians, institutions, and key industry stakeholders.</p><p style="min-height:1.5em"><strong>Job requirements</strong></p><p style="min-height:1.5em"><strong>Essential:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">5+ years of experience in B2B marketing, HCP marketing or lead generation,, ideally within the German healthcare, international pharmaceutical or HealthTech/SaaS sectors.</p></li><li><p style="min-height:1.5em">Proven track record of developing a B2B marketing function or inbound funnel</p></li><li><p style="min-height:1.5em">Proven track record of managing a B2B website and executing multi-channel campaigns (Print, SEA).</p></li><li><p style="min-height:1.5em">Highly analytical mindset: ROI attribution modelling, funnel KPI interpretation, data-driven channel optimisation.</p></li><li><p style="min-height:1.5em">Strong writing and editing skills, with an ability to create content that resonates with a business audience/physicians.</p></li><li><p style="min-height:1.5em">Strong project management: juggling multiple campaigns and stakeholders simultaneously in a fast, pilot-driven environment.</p></li><li><p style="min-height:1.5em"><strong>Language Qualification: Native-level German and professional fluency in English (C1).</strong></p></li></ul><p style="min-height:1.5em"><strong>Desirable:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Strong command of multi-channel HCP marketing: digital channels and traditional channels (print, fax/post, events)</p></li><li><p style="min-height:1.5em">Experience working with Medical Affairs or Regulatory teams on compliant healthcare communications.</p></li><li><p style="min-height:1.5em">Hands-on experience in conference organisation, including an eye for design.</p></li><li><p style="min-height:1.5em">Familiarity with web analytics and design tools (e.g., Google Analytics, Canva, Figma).</p></li></ul><p style="min-height:1.5em"><strong>Job responsibilities</strong></p><p style="min-height:1.5em"><strong>Doctor Marketing Strategy & Positioning</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Lead the planning and execution of the German B2B marketing roadmap</p></li><li><p style="min-height:1.5em">Develop segment specific activation strategies across the adoption funnel, ensuring alignment with national commercial milestones and OKRs.</p></li><li><p style="min-height:1.5em">Be responsible