Senior Growth Marketing Manager (App Installs)

<h1><strong>Who We Are</strong></h1><p style="min-height:1.5em">Hi, we're DuckDuckGo, the online protection company and remote-first team of 400+ on a mission to raise the standard of trust online. Founded in 2008 and profitable since 2014, our annual revenue is in the hundreds of millions USD and millions use our browser on <a target="_blank" rel="noopener noreferrer nofollow" class="ProsemirrorEditor-link" href="https://spreadprivacy.com/introducing-duckduckgo-for-mac/">Mac</a>, <a target="_blank" rel="noopener noreferrer nofollow" class="ProsemirrorEditor-link" href="https://spreadprivacy.com/windows-browser-open-beta/">Windows</a>, <a target="_blank" rel="noopener noreferrer nofollow" class="ProsemirrorEditor-link" href="https://spreadprivacy.com/duckduckgo-privacy-browser-ios14/">iOS</a>, and <a target="_blank" rel="noopener noreferrer nofollow" class="ProsemirrorEditor-link" href="https://spreadprivacy.com/introducing-app-tracking-protection/">Android</a>, our <a target="_blank" rel="noopener noreferrer nofollow" class="ProsemirrorEditor-link" href="https://duckduckgo.com/">search engine</a>, and the <a target="_blank" rel="noopener noreferrer nofollow" class="ProsemirrorEditor-link" href="https://duckduckgo.com/pro">DuckDuckGo subscription</a>. We also offer private, useful, and optional AI, including <a target="_blank" rel="noopener noreferrer nofollow" class="ProsemirrorEditor-link" href="https://duck.ai/">Duck.ai</a>, which lets you chat privately with ChatGPT, Claude, and other AIs, all in one place. </p><div style="min-height:1.2em;margin-top:0px;margin-bottom:0px"> </div><p style="min-height:1.5em">Our <a target="_blank" rel="noopener noreferrer nofollow" class="ProsemirrorEditor-link" href="https://duckduckgo.com/how-we-work">culture</a> of trust, inclusivity, and empowered project management underpins everything we do, where each team member takes full ownership of their projects, from scoping and execution to postmortem. If you're seeking end-to-end ownership of your work, you've come to the right place!</p><p style="min-height:1.5em"></p><h1><strong>Your Team and Role </strong></h1><p style="min-height:1.5em">Working on the Marketing &amp; Communications Functional Team, you'll manage paid media channels to drive profitable acquisition of new app users, aim to help millions of people take back control of their personal information, and work on related projects. Recent projects include:</p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Scaling and optimizing app acquisition campaigns in Google, Microsoft and Apple ad platforms </p></li><li><p style="min-height:1.5em">Launching new ad channel tests and measuring incremental lift </p></li><li><p style="min-height:1.5em">Executing in-market tests for new creative and messaging to improve app install conversion</p></li></ul><p style="min-height:1.5em">As a Senior Growth Marketing Manager, you'll manage high priority marketing campaigns, including planning, hands-on execution, testing, optimization, and analysis to optimize spend and drive profitable user growth. You'll deliver results from new channel testing, app acquisition, subscriber growth, paid advertising, and creative testing. Responsibilities may also include owning a portfolio of existin