SEO & Digital Marketing Specialist

<h2><strong>SEO &amp; Digital Marketing Specialist – Technical SEO, Google Ads &amp; Lead Generation | Remote</strong></h2><p><strong>Position Type:</strong> Full-Time, Remote<br> <strong>Working Hours:</strong> U.S. Business Hours<br> <strong>Experience Level:</strong> Mid-Level to Senior<br> <strong>Department:</strong> Digital Marketing / Growth Marketing</p><h2><strong>About the Role</strong></h2><p>At Pavago, one of our clients is hiring an experienced <strong>SEO &amp; Digital Marketing Specialist</strong> to develop, execute, and optimize digital marketing strategies that increase organic traffic, improve search rankings, generate qualified leads, and drive measurable business growth.</p><p>The ideal candidate has strong expertise in <strong>technical SEO, Google Ads, paid social advertising, content optimization, marketing analytics, and automation</strong>. This is a hands-on role requiring someone who can independently manage campaigns, identify growth opportunities, and turn marketing data into actionable strategies.</p><p>You’ll take ownership of organic search performance, paid advertising, website optimization, and lead generation while exploring emerging opportunities in <strong>AI-powered search optimization (AEO/GEO)</strong>.</p><h2><strong>Key Responsibilities</strong></h2><h3><strong>SEO Strategy &amp; Optimization</strong></h3><ul><li>Develop and execute SEO strategies to improve organic visibility, keyword rankings, and website traffic.</li><li>Conduct keyword research, competitor analysis, and search intent analysis.</li><li>Perform technical SEO audits, addressing indexing, crawling, site architecture, page speed, and mobile performance.</li><li>Optimize meta titles, descriptions, headings, internal linking, URLs, and structured data.</li><li>Execute ethical link-building strategies and monitor search algorithm updates.</li><li>Optimize content for traditional search engines and AI-powered search experiences (AEO/GEO).</li></ul><h3><strong>Paid Advertising &amp; Lead Generation</strong></h3><ul><li>Plan, launch, and optimize campaigns across <strong>Google Ads, Meta Ads, and LinkedIn Ads</strong>.</li><li>Manage advertising budgets to improve lead quality, Cost per Lead (CPL), and Return on Ad Spend (ROAS).</li><li>Develop and optimize landing pages, lead capture forms, and conversion funnels.</li><li>Implement retargeting and remarketing campaigns.</li><li>Collaborate with sales teams to align marketing initiatives with revenue goals.</li></ul><h3><strong>Content Marketing &amp; Website Management</strong></h3><ul><li>Develop SEO-driven content strategies aligned with business objectives.</li><li>Create and optimize website copy, blog articles, and landing pages.</li><li>Manage website updates through <strong>WordPress, Webflow, or similar CMS platforms</strong>.</li><li>Collaborate with designers, developers, and content creators to improve website performance and user experience.</li></ul><h3><strong>Analytics, Reporting &amp; Optimization</strong></h3><ul><li>Monitor traffic, keyword rankings, conversions, and campaign performance using <strong>Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager</strong>.</li><li>Build performance dashboards and provide actionable marketing reports.</li><li>Conduct A/B testing across landing pages, advertisements, and campai