Senior Content Creator, Runner's World

<p><em>We are the UK's leading premium publisher, home to iconic and influential media brands including Esquire, Men's & Women's Health, ELLE, Good Housekeeping, Harper's Bazaar, Digital Spy, Cosmopolitan, Red and more. At Hearst UK, we don't just create content – we shape culture.</em></p> <p><em>Our workplace is driven by passion, shaped by authenticity and powered by creativity. We back bold ideas, act with an entrepreneurial mindset and continually evolve to meet the moment – while respecting the legacy that's brought us here. We believe in each other's potential and push boundaries together to create meaningful impact, both across the media landscape and in people's lives.</em></p> <p><em>We're proud of our heritage – but even more excited about making history.</em></p> <p><strong>The Role…</strong></p> <p>As the Senior Content Creator, you will work alongside the Multiplatform Director to create and publish best-in-class content that drives traffic, engagement and membership.</p> <p>You will update the website with content, prioritising audiences such as Facebook and Google Discover. You will also be involved in shaping RW’s online content strategy and delivering exciting brand plans for the year ahead, including video content, events and membership.</p> <p> </p> <p><strong>Main Duties…</strong></p> <ul> <li>Write and edit daily digital content across multiple touchpoints, from curated news stories to the latest training advice, ensuring RW’s distinctive voice and authority are consistently reflected.</li> <li>Use data and audience insights to help shape RW’s digital strategy, driving reach and engagement with our target audience, while balancing editorial excellence with commercial objectives.</li> <li>Work collaboratively with print, social, video, membership, events and e-commerce teams to deliver compelling cross-platform storytelling.</li> <li>Work specifically with the Membership Director to help support and drive sign-ups to Runner’s World Club.</li> <li>Partner closely with the SEO team to develop and implement strategy, growing traffic across all key content pillars including Google Discover.</li> <li>Ensure content produced via Hearst’s central hubs is effectively repurposed and distributed for digital platforms, with search, engagement and e-commerce performance in mind.</li> <li>Maintain the highest standards of factual accuracy, originality and legal compliance across all copy.</li> </ul> <p><strong>What We Are Looking For…</strong></p> <ul> <li>A proven track record of working on a digital brand at a senior level.</li> <li>An enthusiastic self-starter who enjoys working as part of a small but dynamic brand team.</li> <li>A strong eye for stories that will generate traffic, plus the ability to produce and edit news at speed to capitalise on traffic and engagement potential.</li> <li>Skilled at using data to develop content strategy, and comfortable using Google Analytics and other insight tools to inform content and set targets.</li> <li>A solid knowledge of SEO and how to build a strong search strategy that results in traffic growth and revenu