Senior CRM Project Manager - Personalized promotions & Wallet (F/M/X) - Permanent

<div><span style="font-size: 15px">Pioneer of online flash sales since 2001 and key player in European e-commerce, <b>Veepee</b> collaborates with over 7,000 brands to offer highly discounted products available for a limited time. Operating across various sectors, including fashion, home, wine, travel or beauty... Veepee achieved a turnover of 3.3 billion euros incl. VAT in 2024 and employs 5,000 staff members across 10 countries.</span></div><div><br></div><div><br></div><div> <p>As Senior CRM Project Manager for Personalized Promotions &amp; Wallet reporting to the CRM Group Director, you will drive Veepee's promotional strategy across all six European markets (France, Benelux, Germany, Spain, Italy &amp; Switzerland) and business scopes (Flash Sales, Brandsplace, Clearance, Media, Le Club).</p> <p>&nbsp;</p> <p><strong>You own two interconnected mandates :</strong></p> <p>&nbsp;</p> <p>1/ Maximise the ROI of promotional marketing budget — covering all voucher and incentive mechanics across the full customer lifecycle, whether funded by Veepee or by brand partners.</p> <p>&nbsp;</p> <p>2/ Lead the CRM workstream of the Wallet &amp; Promotional Products project — Veepee's flagship 2026–2028 initiative to transform the “Mes Promos” space into a personalized, gamified promotional wallet.</p> <p>&nbsp;</p> <p>You operate at the intersection of CRM strategy, product development and data. You influence without direct authority, acting as the bridge between the CRM team and other main stakeholders (Front/Growth, sourcing, finance teams).</p> <p>You are accountable for defining your OKRs, owning your roadmap and delivering measurable impact on promotional performance.</p> </div><br><strong> 🎯 TASKS</strong><br><div> <p><strong>Promotional Budget Strategy &amp; ROI Optimisation</strong></p> <ul style="list-style-type: disc;"> <li>Own the strategy and allocation of the voucher marketing budget across all lifecycle stages — acquisition, activation, engagement, reactivation.</li> <li>Define well-framed and scoped problems, linked to concrete business OKRs, based on evidence (expertise, data, feedback, etc.), and define functional features to answer these problems.</li> <li>Lead the execution with contribution of tech, data and operational teams</li> <li>Define the right promotional mechanics for the right moment: welcome offers, cashback, brand-funded vouchers, targeted incentives, win-back promos.</li> <li>Build and maintain a promotional performance framework: track ROI by mechanic, by market, by lifecycle stage, and by funding source (Veepee vs. brand partners).</li> <li>Identify optimisation levers and challenge the status quo — push toward more targeted, more personalised and more cost-efficient promotional strategies.</li> <li>Work closely with our CRM Data Steward to leverage the Voucher Performance tracking tools and A/B test dashboard; design and run structured tests on promotional mechanics.</li> <p>&nbsp;</p> <p><strong>Wallet &amp; Promotional Products — CRM Product Owner</strong></p> <ul style="list-style-type: disc;"> <li>Act as the CRM lead on the Wallet &amp; Promo Products project — Veepee's strategic initiative to reinvent the promotional experience for members.</li> <li>Translate CRM strategy and member insights into concrete product requirements for the Front/Growth PM team.</li> <li>Define and champion the gamification vision for the promotional wallet: mechanics, member journey, engagement loops — this is a blank pag