Senior Digital Content Consultant Adobe

<p><strong>Digital Content Consultant<br></strong>London, hybrid<br>6 month FTC </p> <p><em>DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.</em></p> <p><strong>JOB PURPOSE</strong> </p> <p>Working with customers pursuing personalisation at scale, an optimal content supply chain is a necessity.  With the emergence of generative AI and its potential to supercharge the supply of hyper personalised  content we are seeking a Senior Content Supply Consultant to help customers assess, optimise and manage their content supply processes, delivering content seamlessly and efficiently to execute outstanding consumer experiences.  </p> <p><strong>WHAT YOU’LL DO </strong></p> <ul> <li>Lead inspiring business discovery workstreams and align with customers on relevant business goals and critical metrics  </li> <li>Map the content lifecycle from creation to distribution, including all stages and touchpoints.  </li> <li>Assess the customer’s content supply process to identify inefficiencies and bottlenecks  </li> <li>Define the role of Generative AI and automation capabilities to reduce cost and time to create, produce and deliver content  </li> <li>Perform complex process re-design to align the content supply process to a customer’s strategy  and drive dramatic improvements in productivity, cycle time, quality, and customer satisfaction.  </li> <li>Define workflows to outline the sequence of tasks, responsibilities, dependencies, and approvals  required to move content from one stage to the next.  </li> <li>Guide customers to train AI models on data to ensure a consistent and aligned brand representation across channels  </li> <li>Help customers to assess current brand guidelines and define AI integration objectives, develop  AI-specific guidelines, train the team and implement monitoring and evaluation processes.  </li> <li>Design effective content approval processes to ensure published content aligns with a customer’s  policies and expectations.  </li> <li>Develop the implementation strategy & roadmap in partnership with Technical Architects and customer teams for Adobe solutions that enable content supply, e.g. Adobe Experience Manager,  Workfront, Creative Cloud, Express, Frame.io etc  </li> <li>Research and define relevant content performance and content process benchmarks </li> <li>Design and implement content performance and content process reporting mechanisms to  monitor progress against KPIs  </li> <