Senior Digital Marketing Specialist

<br><strong>About Helin</strong><p>At Helin, we empower industrial organizations to make faster, safer, and more informed decisions across maritime, offshore, renewable energy, and industrial operations.<br>Our edge-to-cloud platform combines sensor, video, and machine data into a unified real-time view, enabling greater operational visibility, improved safety, and enhanced performance in remote and complex environments.<br>Joining Helin means becoming part of an international team of 60+ professionals representing 30+ nationalities, united by innovation, collaboration, and continuous growth.</p><br><strong>Why this Role Matters</strong><p>As a Senior Digital Marketing Specialist, you will support Helin's commercial growth by executing data-driven marketing initiatives that generate demand, strengthen brand visibility, and support pipeline development.<br>This is a hands-on role for an experienced B2B marketer who enjoys combining creativity, technology, and analytics to drive measurable business results.</p><br><strong>What You'll Achieve </strong><p><ul><li>Generate qualified leads and contribute to pipeline growth.</li><li>Increase Helin's visibility and credibility across target markets.</li><li>Deliver impactful campaigns and content that drive customer engagement.</li><li>Improve marketing performance through data-driven optimization.</li><li>Support commercial growth through effective collaboration across teams.</li></ul><strong>Key Responsibilities</strong><br><ul><li>Execute multi-channel marketing campaigns across digital platforms.</li><li>Drive demand generation, lead nurturing, and Account-Based Marketing (ABM) initiatives.</li><li>Manage the company website</li><li>Create and coordinate content including case studies, whitepapers, email campaigns, website copy, and video materials.</li><li>Support webinars, trade shows, industry events, and customer advocacy initiatives.</li><li>Partner with Sales, Engineering, and Leadership teams to develop customer-focused messaging and campaigns.</li><li>Manage marketing automation activities and campaign performance within HubSpot and related platforms.</li><li>Monitor and optimize marketing performance using HubSpot, Google Analytics, Salesforce, Power BI, and other reporting tools.</li></ul><br></p><br><strong>What You Bring </strong><p><ul><li>Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.</li><li>5-7 years of experience in digital marketing, demand generation, growth marketing, or lead generation within a B2B technology environment.</li><li>Proven success generating qualified leads and supporting revenue growth.</li><li>Experience with Google Ads, LinkedIn Campaign Manager, SEO, email marketing, and marketing automation platforms.</li><li>Proficiency with HubSpot, Salesforce, Google Analytics, SEO optimization platforms such as Semrush and marketing reporting tools.</li><li>Experience executing digital campaigns, content marketing, lead nurturing, and ABM initiatives.</li><li>Strong analytical, communication, content creation, and project management skills.</li><li>A proactive, results-oriented mindset with the ability to thrive in a fast-paced environment.</li></ul></p><br><strong>Nice to Have</strong><p><ul><li>Experience marketing AI, industrial technology, cloud, maritime, offshore, or renewable energy solutions. Experience with events, webinars, and trade shows.</li><li>Knowledge of CRO, A/B testing, Power BI, Lovable, CMS, WordPres