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Sr. Marketing Manager
<p style="min-height:1.5em"><strong>Role overview</strong>:</p><p style="min-height:1.5em">As the<strong> Senior Marketing Manager</strong>, you will play a pivotal role in shaping and executing Oviva's B2B content marketing strategy to drive NHS GP referrals, raise brand awareness and support business growth. You will create compelling, evidence-based content across multiple channels, work on the Oviva website and its SEO performance, own the patient testimonials workstream and lead the coordination of our in-person events. Working closely with the Marketing Lead, you will ensure all content is aligned to Oviva's brand, mission, and audience needs.</p><p style="min-height:1.5em"><strong>Job requirements</strong></p><p style="min-height:1.5em"><strong>Essential:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Proven experience (3+ years) in B2B and content marketing within the healthcare sector.</p></li><li><p style="min-height:1.5em">Strong copywriting and content creation skills across multiple formats (email, blogs, case studies, web pages).</p></li><li><p style="min-height:1.5em">Experience planning and managing events, including conferences, stands, and sponsorship.</p></li><li><p style="min-height:1.5em">Hands-on experience managing websites using WordPress (or a similar CMS), with working knowledge of SEO best practices.</p></li><li><p style="min-height:1.5em">Experience producing or managing podcast and/or video content, or similar.</p></li><li><p style="min-height:1.5em">Data-driven mindset with experience analysing campaign performance and translating insights into strategy.</p></li><li><p style="min-height:1.5em">Excellent communication and stakeholder management skills, with confidence working across clinical, product, and commercial teams, as well as external agencies</p></li></ul><p style="min-height:1.5em"><strong>Desirable:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Experience working with the NHS including GP Networks and PCNs.</p></li><li><p style="min-height:1.5em">Familiarity with lead generation strategies and marketing automation best practices</p></li><li><p style="min-height:1.5em">Experience using email marketing platforms such as Salesforce Marketing Cloud (or similar).</p></li></ul><p style="min-height:1.5em"><strong>Job responsibilities</strong></p><p style="min-height:1.5em"><strong>Content Strategy & Execution</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Design, develop, and deliver creative content strategies for B2B marketing campaigns that align with Oviva's annual goals and audience needs.</p></li><li><p style="min-height:1.5em">Create high-quality, impactful content across multiple formats, including email campaigns, blog posts, case studies, and web pages.</p></li><li><p style="min-height:1.5em"> Repurpose and adapt content across channels and formats (including AI-assisted workflows) to maximise reach and efficiency.</p></li></ul><p style="min-height:1.5em"><strong>Website & SEO</strong></p><p style="min-height:1.5em">• Maintain the Oviva website via WordPress, including landing pages, content updates and UX im