Conversion Manager - Financial Services

<p style="min-height:1.5em"></p><h2>Why This Role Exists</h2><p style="min-height:1.5em">At Pennylane, our website plays a pivotal role in acquiring and converting customers, transforming traffic from paid acquisition, SEO, partnerships, and other channels into sign-ups, demo bookings, and product adoption.</p><div style="min-height:1.2em;margin-top:0px;margin-bottom:0px"> </div><p style="min-height:1.5em">As we accelerate our <strong>Financial Services offering, including pro account, and the monetization of our existing customer base</strong>, we are seeking a <strong>Conversion Manager</strong> to own conversion across these strategic areas.</p><div style="min-height:1.2em;margin-top:0px;margin-bottom:0px"> </div><p style="min-height:1.5em">You will lead the production and optimization of website pages and paid landing pages, from identifying friction to measuring business impact.</p><div style="min-height:1.2em;margin-top:0px;margin-bottom:0px"> </div><p style="min-height:1.5em">You will join the <strong>Website team within Growth</strong> and collaborate closely with Growth Engineers and Data in a multidisciplinary squad.</p><div style="min-height:1.2em;margin-top:0px;margin-bottom:0px"> </div><h2>🌍 About Pennylane</h2><p style="min-height:1.5em">Pennylane is one of France’s leading fintech unicorns, building the financial and accounting operating system for European SMEs and accounting firms.</p><div style="min-height:1.2em;margin-top:0px;margin-bottom:0px"> </div><p style="min-height:1.5em">Founded in 2020, we help business owners make better decisions and empower accountants to focus on advising their clients.</p><div style="min-height:1.2em;margin-top:0px;margin-bottom:0px"> </div><h3>Key Figures and Ambition</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">💻 Over <strong>1.3 million SMEs</strong> already work with Pennylane</p></li><li><p style="min-height:1.5em">🤝 More than <strong>7,000 accounting firms</strong> use our platform</p></li><li><p style="min-height:1.5em">👨‍👩‍👧‍👦 Over <strong>1,100 Pennylaners</strong> from more than 25 nationalities</p></li><li><p style="min-height:1.5em">💰 More than <strong>€400 million raised</strong> since launch</p></li><li><p style="min-height:1.5em">🌍 Remote-friendly, international culture expanding across Europe</p></li></ul><div style="min-height:1.2em;margin-top:0px;margin-bottom:0px"> </div><h2>What You’ll Do</h2><p style="min-height:1.5em">You will own conversion across the <strong>Financial Services and Monetization scope</strong>, working across website pages, paid landing pages, product journeys, experimentation, and measurement.</p><div style="min-height:1.2em;margin-top:0px;margin-bottom:0px"> </div><h3>Own CRO and Experimentation</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Define and execute the conversion strategy for key journeys, including <strong>pro account landing pages, pricing and product pages, demo-booking journeys, self-sign-up, and upsell flows</strong></p></li><li><p style="min-height:1.5em">Build and run a continuous A/B testing program, from ideation and scoping to sizing, analysis, and ship-or-kill decisions</p></li><li>