Demand Generation Manager

<p style="min-height:1.5em"><strong>About Ryft</strong></p><div style="min-height:1.2em;margin-top:0px;margin-bottom:0px"> </div><p style="min-height:1.5em">Ryft is a regulated payment facilitator and authorised payment institution building the infrastructure layer for modern commerce platforms.</p><p style="min-height:1.5em">We enable marketplaces, SaaS platforms and multi-party ecosystems to embed and monetise payments natively. Our technology handles onboarding, compliance, orchestration, split payments and revenue sharing, allowing our partners to focus on growth while we manage complexity.</p><div style="min-height:1.2em;margin-top:0px;margin-bottom:0px"> </div><p style="min-height:1.5em">We are now entering the next phase of scale, expanding into new verticals and building a category-defining embedded payments platform.</p><div style="min-height:1.2em;margin-top:0px;margin-bottom:0px"> </div><p style="min-height:1.5em"><strong>About the Role</strong></p><p style="min-height:1.5em">We're a growing, high-performing company led by serial founders and backed by exceptional investors. We're looking for a Demand Generation Manager to help drive our marketing activities - someone who fits the T shaped marketing profile: a working knowledge across marketing, with real depth in at least one or two disciplines.</p><div style="min-height:1.2em;margin-top:0px;margin-bottom:0px"> </div><p style="min-height:1.5em"><strong>Your responsibilities will include:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Executing and helping shape the demand generation plan across a broad mix of channels</p></li><li><p style="min-height:1.5em">Planning and running cross-functional activities</p></li><li><p style="min-height:1.5em">Helping build and execute ABM campaigns </p></li><li><p style="min-height:1.5em">Maintaining a clear attribution picture so we know what's actually driving pipeline from their activities</p></li><li><p style="min-height:1.5em">Building and improving marketing automation workflows to support lead flow, nurture, and sales handoff</p></li><li><p style="min-height:1.5em">Working closely with sales to align activity with pipeline targets and refine ICP targeting</p></li></ul><div style="min-height:1.2em;margin-top:0px;margin-bottom:0px"> </div><p style="min-height:1.5em"><strong>Requirements</strong></p><p style="min-height:1.5em">We're looking for someone who is analytical and is comfortable working across a broad remit.</p><p style="min-height:1.5em"><strong>Must-haves</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">4-6 years in marketing</p></li><li><p style="min-height:1.5em">B2B experience is mandatory, ideally in fintech</p></li><li><p style="min-height:1.5em">T-shaped profile: hands-on working knowledge across a broad mix of marketing channels, with proven depth in at least one</p></li><li><p style="min-height:1.5em">Track record of running campaigns with clear, commercial results</p></li><li><p style="min-height:1.5em">Comfortable working with Hubspot, Clay and LinkedIn Ads</p></li><li><p style="min-height:1.5em">Able to work autonomously and prioritise across mul