Email Marketing Executive

<p style="min-height:1.5em"><strong>About 1st Formations</strong></p><p style="min-height:1.5em">At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence.</p><p style="min-height:1.5em">Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling.</p><p style="min-height:1.5em">We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience.</p><p style="min-height:1.5em">No stitched-together services. <br />No legacy workflows disguised as software.</p><p style="min-height:1.5em">Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Why Join Us Now?</strong></p><p style="min-height:1.5em">You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression.</p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">£18m annual revenue, including £9m ARR</p></li><li><p style="min-height:1.5em">Over 1 million companies formed</p></li><li><p style="min-height:1.5em">Certified B Corp and Carbon Neutral Business</p></li><li><p style="min-height:1.5em">Forecast to grow 5x–10x over the next three years</p></li></ul><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>The Role</strong></p><p style="min-height:1.5em">The Email Marketing Executive supports the Head of CRM &amp; Lifecycle Marketing in delivering retention and engagement activity across 1st Formations’ client base of hundreds of thousands of customers. This is a hands-on, delivery-focused role suited to someone early in their CRM or lifecycle marketing career who wants to build deep, practical expertise in campaign execution, segmentation and reporting within a fast-growing, data-driven marketing function.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Key Responsibilities</strong></p><ol style="min-height:1.5em"><li><p style="min-height:1.5em">Build, schedule and QA automated email journeys and triggered campaigns within the CRM platform (e.g. HubSpot), under the direction of the Head of CRM &amp; Lifecycle Marketing</p></li></ol><ol style="min-height:1.5em" start="2"><li><p style="min-height:1.5em">Support the ongoing maintenance and accuracy of client segmentation and list hygiene, ensuring campaigns reach the right audience</p></li></ol><ol style="min-height:1.5em" start="3"><li><p style="min-height:1.5em">Assist with the design and set-up of A/B and multivariate tests across messaging, timing and subject lines, and help compile results</p></li></ol><ol style="min-height:1.5em" start="4"><li><p style="min-height:1.5em">Pull and organise campaign performance data, producing regular reporting packs on open, click, conversion