Lifecycle Marketing Manager

<h3>🧡 About Alma</h3> <p>At Alma, we believe sustainable commerce depends on fair, well-balanced trade. Because finance plays a pivotal role in business, our mission is to put it back in its rightful place, serving merchants and consumers.</p> <p>Our installment and deferred payment solutions help merchants boost sales by 20% or more, increase customer loyalty, and deliver a seamless shopping experience, without encouraging bad debt.</p> <p>As the buy now pay later leader in France and active in 10 European countries, we've empowered more than 25,000 merchants and 10 million consumers.</p> <p>With 380+ Almakers and €100M+ ARR, Alma is scaling rapidly across Europe as a member of the Next40, and we're just getting started!</p> <p> </p> <h3>👐 About the team</h3> <p>Growth is part of the Revenue team. We build Alma's merchant acquisition engine: which merchants we target, how we find, identify and qualify them, how fast a qualified merchant reaches the right salesperson and, with lifecycle, how we convert, activate and retain them, in France and in our international markets.</p> <p><strong>We work AI-native, by design.</strong> Everyone in Growth works in Claude Code with a shared library of skills and connectors, a common repository that holds our workflow spec, our decision log and our merchant context, and a simple delivery lifecycle (Research → Spec → Plan → Build) where each stage ends with a human decision. Claude does the legwork; a person decides. Correctness comes from automated verification (tests, adversarial agent review, live validation), and every production change goes through a pull request with a named reviewer from DevX or SRE.</p> <p><strong>We are rebuilding our GTM system</strong> around five layers: market definition, signals, data & enrichment, decision & routing, and activation. As part of it, we are moving our merchant lifecycle off HubSpot to a modern customer engagement platform. Braze leads, <a href="http://Customer.io">Customer.io</a> is in the running, and we want your view. You will lead that migration and the lifecycle programme built on top of it.</p> <p><strong>You will join a team of 6</strong> with a Growth Ops, a Growth Engineer, a Paid Acquisition Manager, a Senior GTM Engineer (hiring) and an Experimentation & Tracking Engineer (hiring), and you will report to Julian, Team Lead Growth.</p> <p> </p> <p><span class="notion-enable-hover" data-token-index="0">This position is a permanent contract (CDI) based in Paris, hybrid.</span></p> <h3>💼 About the job</h3> <p><strong>Own the B2B lifecycle, from lead to active merchant</strong></p> <ul> <li>Design and run the journeys that drive revenue: lead nurturing, onboarding, activating signed merchants who haven't taken a first payment, retention and win-back.</li> <li>Reach the right merchants at the right moment with the right message, using segments built on live data (industry, size, country, TPV, product usage).</li> <li>Run a yearly campaign calendar (seasonal moments, product launches, credit upsell) next to the always-on journeys, with clear pressure rules. Start with email, then add in-app, POS materials for in-store merchants, and new