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VP of Marketing
<h3>Get to know us</h3><p style="min-height:1.5em">Ideals is a global B2B SaaS product company recognized as <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.g2.com/categories/virtual-data-room?tab=highest_rated"><u>the most highly rated and customer-centric brand</u></a> in the secure business collaboration market. Trusted by over 2,000,000 users from 300,000 companies globally, we help people run high-stakes processes and make important decisions with less stress, higher quality, and shorter hours.</p><p style="min-height:1.5em"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.idealsvdr.com/"><u>Ideals Virtual Data Room (VDR)</u></a>: Secure document sharing and collaboration for due diligence, fundraising, corporate reporting, licensing, clinical trials, and other complex transactions.</p><p style="min-height:1.5em"><a target="_blank" rel="noopener noreferrer nofollow" href="https://idealsboard.com/"><u>Ideals Board</u></a>: Board and leadership collaboration platform for faster, safer, and more compliant decision-making.<br /></p><h3>The role</h3><p style="min-height:1.5em">Ideals is uniquely positioned to redefine the VDR industry. Now we aim to own the upmarket M&A segment and establish Ideals as the Tier 1 brand in that space - translating market leadership into stronger brand equity, pipeline, and revenue. We're looking for a <strong>VP of Marketing</strong> to make this happen.</p><p style="min-height:1.5em">You'll lead a high-performing global team and <strong>shape the marketing function end-to-end: </strong>positioning and category authority, a scalable demand engine, and the operating system behind it. This is a builder's role for a strategic, data-driven leader who wants their work to show up in commercial results, not just in brand tracking.</p><p style="min-height:1.5em">This is a <strong>fully</strong> <strong>remote</strong> role for candidates based in <strong>the UK</strong>, Ireland, Switzerland, or the Netherlands.</p><div style="min-height:1.2em;margin-top:0px;margin-bottom:0px"> </div><h3>What you will do</h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Define how Ideals wins</strong><br />You'll own positioning, messaging, competitive intelligence, and GTM plans across every product, segment, and region – the strategic foundation everything else in marketing builds on.</p></li><li><p style="min-height:1.5em"><strong>Build category authority</strong><br />From industry events, reports, and benchmarks to media relations, executive visibility, and speaking programmes - you'll make Ideals the name the upmarket M&A segment thinks of first, and keep every external touchpoint aligned with our brand positioning.</p></li><li><p style="min-height:1.5em"><strong>Turn attention into pipeline</strong><br />You'll drive demand generation across paid and organic channels, ABM, content, and nurture, then guide the team capturing it through search, review platforms, intent data, and conversion optimisation. As the Key Accounts Sales team scales, you'll direct regional programmes into each market's sales plan and own the result end to end against pipeline and revenue targets.</p></li><li><p style="min-height:1.5em"><strong>Run marketing as a system</strong><br />You'll own the martech and analytics stack, attribution,