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Website Growth & CRO Manager (German-Speaking)
<p style="min-height:1.5em"><em><strong>Website Growth & CRO Manager</strong><br />Full-time (40 hours per week), Hybrid (Berlin, Germany)</em></p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>About Us</strong><br />At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25,000+ like-minded marketing professionals.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>About the Company</strong><br />You will be joining a fast-growing, founder-led European signage company that designs, produces and installs custom branded signs and visual identity systems for businesses of every size, from start-ups to global brands. Growing 40–50% year-on-year, the company is on its way to becoming the first marketing-led player in a complex, traditionally offline industry. Its websites and online configurators are where most customer journeys begin, so the focus now is on turning them into even stronger digital sales engines.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>The Role</strong><br />As Website Growth & CRO Manager, you will own the company’s websites, landing pages and lead funnels across its brands, and help shape the build of a new product configurator. This is a hands-on ownership role: you decide what to test, write the copy, shape the experience with a designer and AI tools, and turn data and customer insight into measurable gains in conversion.</p><p style="min-height:1.5em">You’ll report to the CEO and work closely with Performance Marketing, Content, Design and Tech. This role is ideal for a creative, analytically strong and entrepreneurial marketer who wants to own conversion rates end to end and moves fast without waiting to be managed.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Key Responsibilities</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Own and continuously improve the company’s websites, landing pages and conversion funnels</p></li><li><p style="min-height:1.5em">Design intuitive, visually strong web experiences that convert, working alongside a designer and AI tools</p></li><li><p style="min-height:1.5em">Plan, build and analyse A/B tests on full pages and individual sections</p></li><li><p style="min-height:1.5em">Write sharp headlines, USPs, CTAs and website copy that turn visitors into customers</p></li><li><p style="min-height:1.5em">Plan and develop SEO pages with support from the copywriting team</p></li><li><p style="min-height:1.5em">Help shape the experience and build of a new online product configurator</p></li><li><p style="min-height:1.5em">Run customer surveys and user research independently, and translate data and insights into prioritised growth experiments</p></li><li><p style="min-height:1.5em">Drive execution across Performance Marketing, Content, Design and Tech, and report on the impact of every change</p><p style="min-height:1.5em"></p></li></ul><p style="min-height:1.5em"><strong>Ideal Candidate</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">3–5 years of experience in digital product mana