Senior CRM Manager - Automations

<p style="min-height:1.5em"><strong>Ambition has no passport.</strong> That belief is why <a target="_blank" rel="noopener noreferrer nofollow" href="https://lemfi.com/en-gb/careers">LemFi</a> exists. We're the financial engine for people the world wasn't built to serve, the millions who move countries to build something better and find the financial system hasn't caught up with them yet. We started with remittances: the money people send home to the people they love. Now we run multi-currency accounts, Savings, eSIMs and Credit. Because staying connected to home and building somewhere new are not two separate things. They never were.</p><p style="min-height:1.5em"></p><h2><strong>About the role</strong></h2><p style="min-height:1.5em">CRM at LemFi doesn't run on batch and blast. As Senior CRM Manager - Automations, you'll own the lifecycle journeys that carry a customer from first sign-up to their tenth product, across remittance, credit, savings and the insurance products coming next. This is the person who builds onboarding, retention, reactivation, referral and cross-sell journeys that adapt to real customer behaviour, not a calendar.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em">You'll sit close to Product, Data and Growth, and report directly into the Head of CRM. Your journeys are core infrastructure for the business. Get them right and every other campaign, product launch and market entry gets easier.</p><p style="min-height:1.5em"></p><h2><strong>What you’ll build and own</strong></h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Design and own the lifecycle journeys, onboarding, retention, reactivation, that run without you touching them daily.</p></li><li><p style="min-height:1.5em">Build referral and virality programmes that turn customers into the acquisition channel.</p></li><li><p style="min-height:1.5em">Launch cross-sell journeys that introduce customers to credit, savings and insurance at the right moment, not the loudest one.</p></li><li><p style="min-height:1.5em">Set up the triggers, segments and logic that make each journey react to real behaviour.</p></li><li><p style="min-height:1.5em">Test, measure and iterate. Kill what doesn't move the number, scale what does.</p></li><li><p style="min-height:1.5em">Partner with Product and Data to get the event tracking and attributes your journeys actually need.</p></li><li><p style="min-height:1.5em">Report on lifecycle performance in numbers a CMO can act on, not a dashboard nobody opens.</p></li></ul><p style="min-height:1.5em"></p><h2><strong>Your experience</strong></h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em">4+ years in CRM, lifecycle or marketing automation, ideally in fintech or another high-frequency product.</p></li><li><p style="min-height:1.5em">Proficiency with Liquid language for dynamic, personalised content across journeys.</p></li><li><p style="min-height:1.5em">Hands-on expertise in a major marketing automation platform (<a target="_blank" rel="noopener noreferrer nofollow" href="http://Customer.io">Customer.io</a>, Braze, Iterable or similar). You build the journey yourself, you don't just brief it.</p></li><li><p style="min-height:1.5em">A track record of onboarding, retention or react